http://barcode.blogsome.com/2006/11/18/brandscapes/ Web 2.0, design e fuffa assortita. Sat, 25 May 2013 17:39:33 +0000 http://wordpress.org/?v=1.5.1-alpha http://barcode.blogsome.com/2006/11/18/brandscapes/#comment-1486 Mon, 19 Nov 2012 19:00:04 +0000 http://barcode.blogsome.com/2006/11/18/brandscapes/#comment-1486 great post.i suppose what also makes a ntglaosia brand nostalgic is that people think they will always be there. brands like cadbury's are a little bit immortal. they last longer than you, longer than MTV, longer than anything pop culture. how sublime is that?And sometimes in an effort to make things relevant, your nostalgic brands forget who they are, or who they belong to, and they fad themselves with the superfluousness of modern times when people are quite happy to have them as wallpaper. there for their grandkids and beyond. not sure what this translates to as a course for advertising, but i suppose immortal brands should keep very much true to themselves. not directly via heritage. certainly through what they already are in consumers hearts. and not go for a trendy advertising conceit. why do you love having me around is always a good question. great post.i suppose what also makes a ntglaosia brand nostalgic is that people think they will always be there. brands like cadbury’s are a little bit immortal. they last longer than you, longer than MTV, longer than anything pop culture. how sublime is that?And sometimes in an effort to make things relevant, your nostalgic brands forget who they are, or who they belong to, and they fad themselves with the superfluousness of modern times when people are quite happy to have them as wallpaper. there for their grandkids and beyond. not sure what this translates to as a course for advertising, but i suppose immortal brands should keep very much true to themselves. not directly via heritage. certainly through what they already are in consumers hearts. and not go for a trendy advertising conceit. why do you love having me around is always a good question.

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